I shifted Busy Pencil’s ad strategy from generic ‘Learn Now’ to a ‘Value-First Education Framework.’ Leveraging my experience managing over ₹5.5 Crore in ad spend, I designed a content-rich funnel. Instead of direct selling, I promoted free webinars and valuable study material to attract committed students. By implementing a custom qualification layer within lead forms, I ensured the sales team received only high-intent leads interested in specific courses, reducing follow-up time and increasing conversion rates.

Strategic Performance Marketing & Enrollment Scaling For Busy Pencil, I engineered a comprehensive digital growth strategy focused on scaling online course enrollments through high-precision Meta and Google Ads. Managing a performance-driven ecosystem, I shifted the approach from generic lead generation to a Value-First Education Framework, utilizing webinars and lead magnets to attract high-intent students. By leveraging my extensive experience in managing over ₹5.5 Crore in total ad spend, I built a robust funnel that didn’t just capture data but qualified serious learners.