Goyal and Company

Project Details

Scaled B2B Lead Generation for Goyal and Company

How I built a predictable pipeline of high-intent corporate leads using Meta & Google Ads.

For the Goyal and Company project, our primary focus was to transform their digital presence into a high-octane revenue engine. Operating with a daily ad budget of ₹5,000, the client was initially struggling with low-intent leads and a high Cost Per Acquisition (CPA) that hindered their scaling efforts.

Leveraging my experience in managing over ₹5.5 Crore in ad spend, I implemented a comprehensive Performance Marketing Framework. This involved transitioning from broad-spectrum targeting to a laser-focused ‘Decision Maker’ approach. We didn’t just run ads; we built an end-to-end Automated Sales Funnel. By integrating Meta Conversions API for 100% data accuracy and deploying a multi-step lead qualification system, we ensured that the sales team only engaged with high-value prospects.

The result was a drastic shift in lead quality, a significant reduction in CPL, and a predictable system that Goyal and Company now uses to scale their operations consistently. This project stands as a testament to how managing a ₹1.5 Lakh monthly budget with technical precision can turn digital advertising into a profitable business asset.

Strategy

I implemented a high-velocity Decision-Maker Framework to manage a ₹10,000 daily budget, focusing specifically on high-intent travelers for international packages. By using precise interest and geographic segmentation, I targeted premium travelers to ensure the ads reached those with a genuine travel budget. Leveraging my experience in managing over ₹5.5 Crore in ad spend, I built a data-driven system that reduced the Cost Per Acquisition (CPA) by 40%.

Funnel Structure

I designed a high-converting multi-stage funnel that uses destination-specific ad hooks to capture interest and drive action automatically. The structure includes a Multi-Step Qualification Layer that filters out casual browsers by asking for travel dates and budget before a lead is even generated. By integrating omnipresent retargeting and instant WhatsApp automation, I ensured a seamless transition from lead capture to sales appointment, maximizing the ROI on the ₹10,000 daily spend.

Features

The success of the Jingo Holidays project demonstrates my ability to scale lifestyle brands using a high-velocity, data-driven approach. By managing a ₹10,000 daily budget with technical precision, I successfully transformed their ad spend into a consistent booking engine while significantly lowering acquisition costs. This system now serves as a scalable blueprint for how I leverage my experience of managing over ₹5.5 Crore in ad spend to deliver market dominance and high-ticket results for my clients.

©2026 Deepak Jaiswal. All rights reserved.